BPA Worldwide (CCAB in Canada) has approved bylaw changes it says will alter the way the circulation auditor does business in the future.

According to BPA president Glenn Hansen, the company's bylaws have been rewritten to allow BPA to audit its members’ properties or services for industry standards established by organizations outside of BPA.

“Traditionally, BPA has been a standards-setting body which checked compliance with its rules and provided a clear course of action for any non-compliance,” Hansen said. “But, over the last few years, we have found our organization evolving by member demand such that BPA began checking compliance with criteria set by other organizations, including the Interactive Advertising Bureau (IAB); COUNTER (Counting Online Usage of Networked Electronic Resources); and UFI, a global association of trade show organizers.”

If BPA is checking IAB standards compliance, for example, "they make their standards available to us, and we just audit to those standards," explained  Glenn Schutz, BPA's manager of communications.

Meanwhile, BPA created and trademarked a division, iCompli. “Our iCompli brand will perform the assurance function against other bodies’ standards, while the BPA brand will be used for our traditional function of checking compliance with established BPA rules," explained Hansen.