Canadian Magazine Industry News
14 March 2012,     SHELTON, CT
BPA to audit for compliance with outside organizations
BPA Worldwide (CCAB in Canada) has approved bylaw changes it says will alter the way the circulation auditor does business in the future.

According to BPA president Glenn Hansen, the company's bylaws have been rewritten to allow BPA to audit its members’ properties or services for industry standards established by organizations outside of BPA.

“Traditionally, BPA has been a standards-setting body which checked compliance with its rules and provided a clear course of action for any non-compliance,” Hansen said. “But, over the last few years, we have found our organization evolving by member demand such that BPA began checking compliance with criteria set by other organizations, including the Interactive Advertising Bureau (IAB); COUNTER (Counting Online Usage of Networked Electronic Resources); and UFI, a global association of trade show organizers.”

If BPA is checking IAB standards compliance, for example, "they make their standards available to us, and we just audit to those standards," explained  Glenn Schutz, BPA's manager of communications.

Meanwhile, BPA created and trademarked a division, iCompli. “Our iCompli brand will perform the assurance function against other bodies’ standards, while the BPA brand will be used for our traditional function of checking compliance with established BPA rules," explained Hansen.
Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Make Sure you Enter the COPAs this year. We have a FREE Covid-19 News category that is free to enter...
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports