Canadian Magazine Industry News
22 November 2011, MONTREAL
TVA takes over publishing of Montreal shopper magazine
TVA Publications has picked up the reins of a magalog for a Montreal shopping centre.
TVA is now publishing the magazine to highlight the stores of Carrefour Angrignon. The next issue, in time for Christmas, will "bring you up to speed on the latest clothing trends." The publication also features a gift guide.
The magazine is published three times a year, and TVA came on board with the fall issue in September. Marie-Eve Rochon, project coordinator at TVA, said 170,000 copies will be printed, to be distributed at the shopping centre and to "selected area codes" in Montreal.
Prior to TVA's involvement, the shopping centre "worked with various advertising agencies" to produce the publication, noted Rochon.
TVA is now publishing the magazine to highlight the stores of Carrefour Angrignon. The next issue, in time for Christmas, will "bring you up to speed on the latest clothing trends." The publication also features a gift guide.
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The magazine is published three times a year, and TVA came on board with the fall issue in September. Marie-Eve Rochon, project coordinator at TVA, said 170,000 copies will be printed, to be distributed at the shopping centre and to "selected area codes" in Montreal.
Prior to TVA's involvement, the shopping centre "worked with various advertising agencies" to produce the publication, noted Rochon.
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