The Canadian Business Press (CBP) has launched a print-friendly campaign and is hosting a webinar this month to outline the effort.

The campaign, entitled Power of Print, Healthy for Business, includes a series of five print and web ads based on IAB standard; a blow-in card; a one-page fact sheet to supplement media kits; a list of tangible promotional items to help support the campaign; and a YouTube video, noted the CBP.

The campaign will be based on the following tagline - "Put More Fibre in Your Media Buy, It's Healthy for Business". 

Variations of the theme "will be adapted for one all-purpose ad as well as ads focusing on three major categories represented by the members of CBP: Manufacturing, professional, and services," noted the CBP.

The campaign is specific for the Canadian B2B market.     

To register for the Power of Print webinar on Nov. 15 at 1 p.m., register on this page.