Canadian Magazine Industry News
13 September 2010,     CANADA
Famous and Famous Qu�bec renamed, expanded
Famous and Famous Québec, the in-theatre magazines for Cineplex Entertainment have been renamed to Cineplex Magazine and Le magazine Cineplex as of the October issues.

Cineplex Magazine October 2010
Cineplex Magazine October 2010

The changes allow advertisers to package promotions across the various Cineplex Media platforms with greater ease, says president and publisher Salah Bachir. With the new name, also comes a new deal to add distribution through The Globe & Mail and Le Journal de Montréal. The added inserted copies will increase overall circulation to 700,000 for Cineplex Magazine and 200,000 for Le magazine Cineplex.

A new look created by magazine art director Trevor Stewart and changed content also accompany the magazine’s new moniker. “Readers want to know more about movies, who is being cast in what, red carpet coverage,” says Bachir. “It will be  a lot more movie focused.”

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