Canadian Magazine Industry News
18 June 2010,     EDMONTON
Edmontonians magazine closes
Edmontonians recently announced the magazine has ceased publishing, with its June issue currently on newsstands being its last.

The June issue of Edmontonians will be the last for the magazine
The June issue of Edmontonians will be the last for the magazine

The magazine, launched by publisher Sharon MacLean and her late husband C.R. MacLean 21 years ago was the self-proclaimed “personality of business in the Capital Region”.

Sharon MacLean says financial reasons, including a year-long continual drop in advertising revenue lead to the decision to close the magazine. “Up until June of last year we had a pretty financially sound magazine,” she says. “I couldn’t financially sustain it after a year of financial downturns though.”

There were about 30 employees involved with the magazine, all contract with four working full-time, says MacLean. “There were a lot of people who were near and dear to the magazine,” she says. “Will be a lot of people who feel the loss very deeply.”

A wake will be held for the magazine next Wednesday in Edmonton at Earl’s Tin Palace from 5 to 7 p.m., says MacLean.

MacLean, who has accepted a role as president of the soon to launch Well and Wise online says she wants the closing of Edmontonians to be a discussion of optimism for brands that will survive the next couple years. “So many of us in publishing in Canada have seen trouble over the past year,” she says. “I firmly believe that it’s not the end of print publishing in this country by any stretch. We can transform into something altogether new.”

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