Canadian Magazine Industry News
8 June 2010,    
BPA Board moves closer to total brand reach measurement
The Board of Directors for BPA Worldwide recently took steps in redefining what it means to be a member of the organization. Each brand is now an individual, which removes the previous rule that each channel of the brand be a member of BPA on its own.

Included in this transition, which takes effect July 1 is a new fee structure for reporting rich data and measuring multi-channels of the brand. The “all-in” pay structure will see all BPA fees, which were previously billed individually, combined into a single invoice. BPA president and CEP Glenn Hansen said in a press release the move to a single rate card makes including more rich data on reports considerably more economical for media owners. The fee for the Brand Reach Audit service is now an hourly rate.

For more information on BPA Worldwide, visit Bpaww.com.

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Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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