Canadian Magazine Industry News
30 April 2010,     TORONTO
Best of the Web: April 26-30
Mireille Silcoff: Against Zoomerism [National Post]
Mireille Silcoff of the National Post talks about ageing and Zoomer magazine. “Flipping through the pages of Zoomer is the magazine equivalent of watching an unmedicated schizophrenic have a conversation with himself about aging,” she said in the article.

Moses Znaimer responds Re: Against Zoomerism, April 24 [National Post]
Zoomer publisher Moses Znaimer responds to Mireille Silcoff’s piece, saying Zoomer is “comprehensive, not schizophrenic.”

More Publishers Trying Outsourced Journalism [Ad Age]
Ad Age reports more major U.S. media companies are running articles supplied by Associated Content which mine reporting from freelancers for as little as $5 a story.

Report: Social Media Impacting B-to-B Buying Process [Folio]
Folio reports on a recent study by DemandGen Report which says b-to-b buyers are supplementing their budget creation, solution criteria and RFP distribution phases with a more peer-oriented approach using social media and networking.

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