Canadian Magazine Industry News
29 January 2010,
Best of the Web, January 22-29
Why Carry Magazines When You Can Wear Them? [Folio]:
Folio reports on a shirt from Sweeden-based T-Post that calls itself the “world’s first wearable magazine.” It’s a graphic t-shirt with a news story printed on the inside and a graphic interpretation on the outside. iPad who?
The Most Effective Magazine Campaigns of 2009 [Ad Age]:
Ad Age reports that a campaign for CoverGirl was the most effective magazine ad campaign of 2009, according to reader reaction research by Affinity’s Vista service.
City opens door to save 1910 Casa Loma home [The Toronto Star]:
The Toronto Star reports the John B. Maclean house, built for the founder of Maclean’s magazine has been added to Toronto's inventory of heritage properties.
Does Apple's iPad Take a Bite Out of Web Advertising? [Ad Age]:
Ad Age reports on questions in the advertising agency following the announcement of the iPad earlier this week. Including whether or not ads will be viewable on the device at all.
Folio reports on a shirt from Sweeden-based T-Post that calls itself the “world’s first wearable magazine.” It’s a graphic t-shirt with a news story printed on the inside and a graphic interpretation on the outside. iPad who?
The Most Effective Magazine Campaigns of 2009 [Ad Age]:
Ad Age reports that a campaign for CoverGirl was the most effective magazine ad campaign of 2009, according to reader reaction research by Affinity’s Vista service.
City opens door to save 1910 Casa Loma home [The Toronto Star]:
The Toronto Star reports the John B. Maclean house, built for the founder of Maclean’s magazine has been added to Toronto's inventory of heritage properties.
Does Apple's iPad Take a Bite Out of Web Advertising? [Ad Age]:
Ad Age reports on questions in the advertising agency following the announcement of the iPad earlier this week. Including whether or not ads will be viewable on the device at all.
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| Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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| Lorene Shyba says: | |
Full of terrific information, Thanks!... |
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