Canadian Magazine Industry News
21 December 2009,     TORONTO
Toronto Life releases Wedding Guide
Adding to its roster of annual guides which include issues on Toronto shopping and real estate, Toronto Life released its first-ever Wedding Guide for the greater Toronto area late last week. “We saw there was a combination of market need and Toronto Life’s expertise and thought it would be a great product to create,” says group publisher Sharon McAuley.
Premier issue of the Toronto Life Wedding Guide
Premier issue of the Toronto Life Wedding Guide

Although St. Joseph Media also publishes Wedding Bells and Marriage Quebec, McAuley says all content for the guide was created by the Toronto Life editorial team. The issue has a page count of 212 with 114 of those being advertising pages. It is priced at $5.95 to be competitive with other wedding books on the newsstand.

The guides circulation is 25,000 with a small portion of controlled circulation for brides-to-be that have opted-in for the issue, says McAuley.

Toronto Life will continue to expand its guides in 2010 with a new addition which McAuley says is in the works but not ready to be announced. Toronto Life has a paid circulation of 92,000. It ranked 19th on the Masthead Top 50 Magazines.

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Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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