Canadian Magazine Industry News
23 October 2009,     TORONTO
Best of Mag News Around the Web Oct. 17-23
This edition brings an article on why charging for online content might not work, an ad that ‘explodes’ off the page, a review of changes at Conde Nast so far, a discussion on whether optimization and placement are really that important, NOW Magazine’s webisodes, magazines key in driving purchases, key priorities for magazines in the future, the print edition of The Knot doubling its frequency and Women’s Health being named Advertising Age’s Magazine of the Year.

Advertising Age’s Judy Shapiro reports on exactly how to monetize the web. Folio reports on Future US becoming the latest publisher to use advertising with 3-D technology. Still at Folio, a tally of changes at Conde Nast so far. Advertising Age says stop being obsessed with placement and offers suggestions in how to monetize the web. Marketing reports on NOW Magazine’s webisode series which pokes fun at mock-umentaries while going through the magazines history. IPDA says magazines are key in driving consumer attitudes. Still there, IPDA highlights future tips for the magazine industry post-recession. Folio reports on The Knot doubling the frequency of its print edition. Advertising Age says that Women’s Health is its Magazine of the Year.

Why Charging for Online Content (Mostly) Won't Work [Advertising Age]
Video Game Ad ‘Explodes’ Off the Page [Folio]
Condé Nast Layoffs: A Roundup (So Far) [Folio]
Online Ads Not Working for You? Blame the Creative [Advertising Age]
NOW Magazine prepares for it's closeup with webisode series [Marketing]
Magazines Key in Driving Purchase Intent [IPDA]
Magazines Today and Tomorrow: Distribution Executives Air Views [IPDA]
Print Edition of The Knot to Double Frequency [Folio]
Women's Health Is Ad Age's Magazine of the Year [Advertising Age]

— V.M.
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