Canadian Magazine Industry News
9 October 2009,     TORONTO
Reader's Digest, Canadian Health tops in PMB report
The latest topline readership report from the Print Measurement Bureau has Reader's Digest continuing to hold first in readership with 6.4 million readers. Followed by Canadian Living with 3.8 million.

Canadian Health again has the most readers per copy with an average of 31.5. The Hockey News came in second with an average of 21.4 readers per copy.  

The PMB 2009 Fall topline report was released earlier this week and as Masthead reported average readership is up overall and readers per copy have remained close to their spring levels.

 A total of 114 publications were measured for the PMB 2009 Fall report, including six measured for the first time in the 2008 fieldwork.

Canadian Health
Our Canada
Parents Canada
The Health Journal


Top 10 English-language magazines (total readership)

PMB 2009 Fall
Reader's Digest 6423
Canadian Living 3800
what's cooking 3581
Chatelaine 3549
Canadian Geographic 3458
People 3423
Canadian House & Home 2357
Maclean's 2341
CAA Magazine 2306
Canadian Health & Lifestyle 2302

Top 10 English-language magazines (readers per copy)
Title PMB 2009 Fall
Canadian Health 31.5
The Hockey News Magazine 21.4
People 19.9
Outdoor Canada 16.8
Canadian Geographic 16.4
Cottage Life 13.1
Canadian Gardening 12.5
Elle Canada 12.1
Canadian Business 11.7

Top 10 French-language magazines (total readership)
Title PMB 2009 Fall
qu'est-ce qui mijote 1382
Coup de pouce 1236
Touring (Fre & Eng) 1139
Le Journal de Montreal (l-v) 1094
Le Journal de Montreal (sam.) 1074
Selection du Reader's Digest 1073
Chatelaine (Fr) 938
7 Jours 903
Le Journal de Montreal (dim.) 891
L'actualite 887

Top 10 French-language magazines (readers per copy)
Title PMB 2009 Fall
Le Lundi 16.2
Renovation Bricolage 15.9
Star Inc. 12.1
Tout Simplement Clodine 10.1
Les Idees de ma Maison 9.7
Summum 9.2
La Semaine 8.8
Chez-Sol 8.1
Clin d'oeil 8.1
Elle Quebec 8.1
Echos Vedettes 7.7
Sentier Chasse-Peche 7.6

— V.M.
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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Full of terrific information, Thanks!...
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