Jean Goulet, executive publishing of the business and professional publishing group at Rogers, says the acquisition was a “natural extension” for the company. “Everything we do at Rogers is to create a fully bilingual environment for all the markets we serve," Goulet said. "Essentially, all our b-to-b publications have a French sibling: industrial, medical, pharmaceutical.”
Rogers tested the Quebec marketing waters by launching an e-newsletter, Marketing au quotidien, in February. Goulet says the company will streamline the two newsletters.
As part of the deal, Rogers has hired AMPQ's current editor and Web producer, and will continue to work with its ad reps on a contract basis. Previous owner/publisher Luc Saumure, son of the late Jacques Saumure, who founded the magazine in 1994, will not move over to Rogers.