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Launched in March 2009, offers news and trends about how to generate revenue online. The crux of Click! Weekly’s model is not the website itself, but the weekly newsletter sent out every Tuesday morning; the site itself acts more as an online archive and homebase.
The editorial blueprints: Click! Weekly has a staff of five: publisher, editor, designer and two salespeople. Editor Amy Bostock writes almost all of the (exclusively Canadian) content herself, covering case studies, profiles and product launches related to online business and marketing strategies. She has covered the recent hack-attack on Twitter, Air Canada's new iPhone application and a study on unsuccessful Internet searches. The e-newsletter also includes a section for business announcements about new hires and expansions, plus event listings.
“We look at the ways different businesses are integrating the online platform into their overall marketing plans, so other companies can see what people are doing in the industry,” she says.
The audience development blueprints: The people who opt-in to Click! Weekly’s e-newsletter tend to be business executives and high-up decision makers who are doing business online, says Bostock. Since March, the subscription list has grown to about 2,000, with an average click-through rate of 35%. According to publisher Steve Lloyd, the click-through rate is more important than unique site visitors, since the e-newsletter is the hub of the business.
Bostock also stays up-to-date and promotes the brand at a number of digital media events such as nextMEDIA Banff, the Search Engine Strategies conference and the University of Waterloo’s Canada 3.0.
According to Lloyd, one of Click! Weekly’s overall goals is to reach 3,000 subscribers by the end of its first year, in March 2010.
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Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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Lorene Shyba says: | |
Full of terrific information, Thanks!... |