Selling magazine ads has never been easy and today’s rough economic climate has made the job harder than ever. In a new blog for Masthead, The Ad Sales Coach, sales and marketing consultant Peter Ebner offers excerpts from his recently published book, Grow Rich Selling Magazine Ads, that provide tips, techniques and strategies on everything from overcoming objections and selling against your competitors to building credibility and positioning yourself as an industry expert.

In his first entry, Peter tells us what he believes to be the golden rule of prospecting: "When making a cold call, don't tell the receptionist what you are selling." He can be reached at (905) 713-2274 or on the Web at www.SellingMagazineAds.com.