Magazine closures present a host of unusual and irregular challenges for publishers and their staff teams. (If you don’t believe me, just ask Doug Bennet.)
Over at St. Joseph Media, which just announced the closures of Wish and Gardening Life magazines, Darlene Storey, vice president of consumer marketing, has been given the task of handling the files for the 130,000+ people who subscribed to the titles. “We are committed to making sure we honour their subscriptions in some way,” Storey told us.
Storey says she has prepared six different offers, which will be mailed in 2-4 weeks. “We may end up giving different people different things based on what their current profile looks like.” She’s also working on developing a website where subscribers can easily respond to the mail-out.
Because they are not finalized, details on the offers were not available at this time.
Publishers at multi-title shops typically offer subscriptions to other company magazines in lieu of refunds.