Transcontinental Inc. has bulked up its custom publishing operations by acquiring Redwood Custom Communications in a deal announced today. Transcontinental got into the content marketing business last year when it launched a custom publishing agency in partnership with U.K.-based Seven Squared. Redwood's North American operations are based in Toronto.
A sale price was (shockingly) not disclosed in the press release. Here's what it did say:
Redwood's offering includes data sciences, research and measurement, database marketing, variable printing, photo studio and premedia tools. This makes it an attractive complement to the services offered by Transcontinental's newly created Marketing Communications Sector, such as database analytics, premedia, email marketing, one-to-one marketing and the printing of marketing products.
"Transcontinental's strategy for growth includes accelerating its development of the most compelling portfolio of marketing communications services in Canada," said Isabelle Marcoux, vice chair of the board and vice president, corporate development, Transcontinental Inc. "With Redwood Custom Communications, the first acquisition for our Marketing Communications Sector, we've significantly enhanced our offering for clients."
In September, Transcon announced that it had acquired Rastar, Inc., "a U.S.-based direct marketing company that specializes in interactive database marketing and variable data digital printing, which enable fully personalized marketing communications."
This story from Editor and Publisher offers a little bit of background on Transcon's new "marketing communications sector":
Marketing Communications Sector will focus in database analytics, premedia, e-mail marketing, one-to-one marketing, customer communications and the printing of marketing products.
More to come.