Aurora, Ont.-based b-to-b publisher CLB Media Inc. laid off two staffers last week as part of a circulation department “restructuring.” Circulation director James Zammit and paid circulation analyst Helen Steenkamer lost their jobs as a result.
Niel Hiscox, vice president of publishing media for CLB, explained the move. “In the case of James’s role, what we want to do is fold all of the support services—the non-editorial and –sales services, like production, like art, like circulation—under a single director.” Jackie Roth, who directs the art and production departments for CLB, is now responsible for circulation as well. “I think we’ll have improved communication at the director level because there’s one less voice that has to be in the mix,” Hiscox said.
Asked whether one person could have enough expertise to handle responsibilities for three separate departments, Hiscox replied, “We still have that expertise staff inside the departments… I’m not expecting [Roth] to have the day-to-day operational expertise.” CLB currently has 15 people working in circulation.
CLB is also creating a new circulation manager position, Hiscox said. “Like everyone else, we’re really working to integrate the print and the e-news into single files. I think having that extra set of hands at a more operational level is going to be useful to help us do that.”
Steenkamer handled paid circulation for CLB’s stable of law titles. Her work will now be outsourced, Hiscox said. “All of our list rentals, with the exception of the legal list, are already being outsourced, but we were still handling the [Canadian Law List] internally, and that was really just a legacy item. We’re going to move the list rental out, to be handled along with the list rentals on the balance of our data, which effectively eliminated a good junk of [Steenkamer’s] role…and we have more than enough capacity in that directory group to handle all the residual responsibilities attached to that position.”
Zammit was with CLB for three years, while Steenkamer was with the company for five. They could not be reached for comment at this time.