Canadian Magazine Industry News
4 September 2008,     TORONTO
Ad sales students available to do prospecting

If you’re interested in selling more advertising (and what magazine isn’t?), but don't have the budget/time to do the necessary prospecting, you may want to consider an opportunity provided by Humber College: This fall semester, second-year Humber students in the Professional Selling course (part of the Advertising - Media Sales program) are expected to gain real-world experience by doing ad prospecting for a professional media company, including magazine publishers.

According the course instructor Peter Stamp, students begin the process by interviewing a representative from the company to learn as much as possible about its sales story and product(s). The students will then make calls to prospective advertisers, collecting information and garnering interest from potential clients. If a student finds a qualified lead, he/she will pass it along to a sales rep or publisher.

Companies that do take students on are expected to offer some guidance and informal training, Stamp says. “We're open to suggestions as to how you would like to use the students.”
Publishers/companies interested in being placed on a list of companies students will choose from can contact Stamp by phone at 416-818-3137or e-mail him at pstamp[at]rogers[dot]com.

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