Glenn Morgan, president and CEO of Coast to Coast Newsstand Services Partnership, has been named the 2008 Newsstand Marketer of the Year. The award recognizes an individual who has demonstrated passion and innovation for a newsstand project (or in Morgan's case, several projects) in 2007. He will be honoured at the Canadian Newsstand Awards reception on June 3 at Mags University. “I’m honoured and humbled,” Morgan said.
The award specifically rewards Morgan for his involvement in four newsstand projects last year, including:
- The creation of the Canadian Newsstand Box Score, a benchmarking tool that ranks all publications sold in Canada based on newsstand sales;
- The development on Mynewsstandonline.com, a service that allows publishers, wholesalers and retailers to track single copy sales with greatly increased efficiency;
- The promotion and development of Hello! Canada’s single copy success (the magazine earned about $3.4 million on the newsstand in 2007, according our estimate);
- The successful launch of More magazine (the magazine sold an average of 37,000 newsstand copies per issues from June-Dec 2007, according to its Audit Bureau of Circulations statement).
Morgan entered the magazine business in 1972. After years of living the life of a “North American gypsy”—which included stints working at rodeos and as a marionette artist—Morgan decided it was time to get a stable job. When a friend at an employment agency told him of an opening at British-owned distributor Gordon & Gotch, Morgan quipped, “If it means selling subscriptions door-to-door, forget about it.”
The job did not involve door-to-door sales and Morgan accepted a position as a returns posting clerk. After eight years, he left the company to co-found the Canadian-owned distribution company, Disticor, with Bob Scott. “We both had a vision that Canada needed a new national distributor that could focus on representing new Canadian magazines here.”
Disticor was sold in 1991, but Morgan stayed on as president until April 1998. After just less than two years running distribution at the CMPA (now Magazines Canada), he took the position of general manager with Coast to Coast Distributing Company, which, at the time, was still an arm of Rogers Publishing Inc. When Rogers sold its majority stake, in 2000, Morgan assembled a “dream team,” which included former Disticor vice-president Frank Auddino and former director of consumer marketing at Toronto Life Scott Bullock, to help him run the company. Auddino and Bullock eventually sold their stakes, but Morgan has stayed on as president (even after the company was taken over by wholesalers in 2005) and Coast to Coast is now the country’s largest magazine distributor.
“I’ve been blessed and lucky to be surrounded by such good people who have done a lot of the hard spade work. And I get to take credit for it,” Morgan says with a laugh.