Trying to increase online revenue with declining print ad revenue

Torstar says they  continue to make progress on the transformation of their  business including digital subscription offerings, ending the year with almost 80,000 subscribers with digital access including almost 28,000 digital only subscribers to their Daily Brands news sites. They also have more than 200,000 registered users in their Daily Brands news sites.

Torstar ( Metroland) now have over 280,000 registered users in the Community news sites and continue to evaluate potential subscription models in the Community Brands segment. In one test market, they have rolled out paid subscriptions and subscribers now represent approximately 18% of the homes where they deliver.