According to writer Margaret Sullivan the problem is the internet and a digital revolution that has not settled on any profitable business models yet. “The problem in digital news? The audience, in many cases, was there. But the profits didn’t follow, or at least not in a sustainable way. Digital advertising revenue, once thought to be based on audience size, was going instead to social media platforms, particularly Facebook.”

            Some legacy brands that have digitized their business, but who also retain a large print presence seem to have weathered the storm much better.