Canadian Magazine Industry News
3 April 2013,     TORONTO
TC Media first to release AAM consolidated media reports
TC Media has released Consolidated Media Reports (CMR) for Elle Canada, Canadian Living and The Hockey News. Issued by Alliance for Audited Media (AAM), they are the first for Canadian consumer magazines.

The reports pull together data from a brand's various delivery channels, including print, web, mobile, e-newsletters, apps, and social media. "The CMR is a completely new way for us to report data by bringing to light the evolution of our leading consumer magazines into multiplatform media brands and showcasing their total footprint," said TC Media's Chris Purcell in a release.

"These reports help meet media buyers' need to have a complete, transparent picture of how consumers are reading print magazines and engaging with a brand," reads an AAM statement.

Here are the report highlights. Click on titles to download a PDF.

Canadian Living
Total brand universe: 3,801,949
Total average paid and verified circulation: 513,027
Total page views on 9,599,631
Total mobile media page views: 164,679
Total e-newsletters subscribers opt-in: 594,028
Special interest publications: 50,224 average single-copy sales

ELLE Canada
Total brand universe: 493,640
Total average paid and verified circulation: 130,722
Total page views on 1,219,331
Total mobile media page views: 157,015
Total e-newsletter subscribers opt-in: 89,054
Facebook: 35,070 likes
Twitter: 24,812 followers

The Hockey News
Total brand universe: 414,369
Total average paid and verified circulation: 100,058
Total page views on 1,300,763
Total mobile media page views: 1,323,371
Facebook: 32,703 likes
Google+: 78,865 circle members
Twitter: 125,904 followers

The reports, designed by TC Media, feature data for December 2012 and will be updated every six months. CMRs for other TC Media brands will be released over the year.

[*Editor's note: The first CMRs for Canadian business magazines were for Business Information Group's Oral Health and Canadian Underwriter.]

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