Canadian Publishing Industry News
14 May 2015,     TORONTO
TC Media enters into a strategic partnership with LC Média
TC Media, already the owner of, has entered into a strategic partnership with LC Média-owned The Car Guide/Guide de l’auto website, and

This agreement will double the reach of TC’s digital automobile network to a total of 1,530,000 unique visitors, generating 9,695,000 page views per month. Its network will now include six well-known car sites:,,,, and Management of the website has also been transferred to LC Média.

“We are very pleased to add The Car Guide, Guide de l’auto and websites to our automobile network. These three prestigious properties have outstanding reputations in the industry and set the standard for helping consumers figure out their choices before they actually decide which car they want to buy,” Laurent Elkaim, vice president, digital products and operations at TC Media said. “This partnership expands our offering for dealers and car sellers, who can announce their inventories across our entire network, including the web platforms of LC Média, thereby reaching a broader audience.”

The Guide de l’auto website reaches more than 440,000 unique visitors and generates 3.3 million unique page views per month. Its English counterpart, The Car Guide reaches over 155,000 unique visitors and generates close to 625,000 page views a month, including significant English-language traffic in the Atlantic Provinces.
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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Full of terrific information, Thanks!...
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