Also available from Magazines Canada is "Putting Readers First" in this edition of B2B Bulletin, they explore how today’s publishers can rise above mediocrity by embracing strategies that truly engage readers. From understanding your audience and providing transparent paid content, to seeking new voices and maintaining high editorial standards, we offer practical advice to keep your publication relevant and trusted in an evolving digital landscape. John G Smith, Newcom Media’s vice-president of content and design, as he shares insights from his 35-year career, reminding  that quality content is more than just separating ads—it’s about connecting with readers on a deeper level.