Canadian Magazine Industry News
1 November 2016, TORONTO
St. Joseph releases print trend report
St. Joseph Communications has released its 2017 Print in a Digital World trend report, which identifies major trends transforming the omnichannel multiverse and how marketers can leverage the identified examples within these two mediums.
"We are in an information revolution, powered by the intersection of two of the most commanding knowledge transfer mechanisms of our time – the Gutenberg Press and the Internet," Michael Chase, chief marketing officer at St. Joseph Communications, said. "This means that the period in which we now live is unique and we benefit from the mixing and mingling of print and digital."
Trends mentioned in the report include print advertising as a fine art, brands that continue to blur the lines between print and digital, and real-time digital experiences.
View the complete report here.
*Article also publushed on sister site, PrintCAN.*
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"We are in an information revolution, powered by the intersection of two of the most commanding knowledge transfer mechanisms of our time – the Gutenberg Press and the Internet," Michael Chase, chief marketing officer at St. Joseph Communications, said. "This means that the period in which we now live is unique and we benefit from the mixing and mingling of print and digital."
Trends mentioned in the report include print advertising as a fine art, brands that continue to blur the lines between print and digital, and real-time digital experiences.
View the complete report here.
*Article also publushed on sister site, PrintCAN.*
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