Rogers Media has laid off 94 employees. According to a memo by president Keith Pelley, the cutbacks represent approximately 2% of the company's workforce.

"Today [Nov. 5] we made changes to our business that will allow us to continue to make investments in our priority brands and strategic growth initiatives, and better position us for the future while helping us effectively manage our costs," wrote Pelley in the memo, obtained by J-source.ca.

Rogers Media spokesperson Andrea Goldstein said the company would not speak on how specific areas of the business, like the portfolio of more than 50 magazines, were affected, but did say the layoffs "impacted a wide cross-section across our lines of business at all levels."

Pelley's letter says the company is focusing on "[building] strong brands with compelling content that resonate with consumers across multiple platforms on any device," noting the launch of Next Issue Canada and the brand expansions of Chatelaine and Sportsnet as examples of recent successes in that vein.