Distribution costs and internet advertising problems

RICARDO english magazine’s Spring issue will be it's last issue. The  subscription base is growing and had won a lot of awards, also  received  public and industry recognition.There are two main reasons for our decision. Firstly, the significant distribution cost to different points of sale across Canada is too high for a small publisher. In addition, the revenue previously generated by Canadian magazine advertising has migrated to media such as Google, Amazon, Facebook, Apple and Microsoft.

Over 1 million readers

These challenges have become impossible for a small publisher business to overcome. The French magazine continues to perform very well. Ricardo  will be celebrating our 18th anniversary this year, and for the past couple of years the French magazine has consistently been among the top magazines with the best reach in Quebec. It reaches more than one million readers with every issue.