The Reuters Institute for the study of journalism at Oxford University, has released its 2026 Trends and Predictions report highlighting an extremely challenging year for news organizations worldwide – driven by a 43% expected drop in search traffic due to AI ‘answer engines’, and the rise of personality-led, creator-driven content (i.e. influencers). Publishers are responding by integrating AI into workflows, pushing journalists to become platform influencers, and focusing on unique, trusted content to survive.