Pet ownership is on the rise everywhere and Meredith reaches nearly 70% of all pet owners in the U.S. through its brands including People, Real Simple, Southern Living and Parents. Spurred partly by COVID restrictions, almost 85 million U.S. households now own pets, according to the American Pet Products Association. That includes 80 million dog owners and 40 million cat owners.

DailyPaws.com launched last year and quickly grew to more than 2 million unique monthly viewers, says the company.