Canadian Magazine Industry News
6 August 2013, TORONTO
Magazine sales and circ down: Alliance for Audited Media
AAM consumer magazine data for the first half of 2013 shows an overall 7% slide in paid and verified circulation. Single-copy sales were down 5.4%, and paid subscriptions declined 7.4%.
Out of the 60 titles that reported comparable data, Chatelaine sits on top of the paid and verified circulation rankings with a -1.9% adjustment from the same period last year. The Canadian English edition of Reader's Digest, formerly at No. 1, fell 17.1% to second place. Maclean's (No. 3) declined 2.6%, and Canadian House & Home (No. 4) fell 6.2%. Coupe de pouce saw an increase of 0.9%, climbing into the top five from No. 7.
Chatelaine also took first place in single-copy sales, with a jump of 10.4%. Canadian House & Home (No. 2) held steady with a change of -1.9%. 7 Jours (No. 3) fell 10.9%, and Hello! tumbled 19.6% while holding its place at No. 4. LouLou inched up 0.8% and reached top five status, up from No. 8 last year.
Notably, while Reader's Digest continued to slip in paid and verified circulation, it enjoyed a 52.5% increased in single-copy sales, landing just outside the top five. Canadian Living, which previously led the pack in single-copy sales and was No. 3 the same corresponding period last year in circulation, is absent from the rankings as it did not file its publisher's statement in time.
Out of the 60 titles that reported comparable data, Chatelaine sits on top of the paid and verified circulation rankings with a -1.9% adjustment from the same period last year. The Canadian English edition of Reader's Digest, formerly at No. 1, fell 17.1% to second place. Maclean's (No. 3) declined 2.6%, and Canadian House & Home (No. 4) fell 6.2%. Coupe de pouce saw an increase of 0.9%, climbing into the top five from No. 7.
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Chatelaine also took first place in single-copy sales, with a jump of 10.4%. Canadian House & Home (No. 2) held steady with a change of -1.9%. 7 Jours (No. 3) fell 10.9%, and Hello! tumbled 19.6% while holding its place at No. 4. LouLou inched up 0.8% and reached top five status, up from No. 8 last year.
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Notably, while Reader's Digest continued to slip in paid and verified circulation, it enjoyed a 52.5% increased in single-copy sales, landing just outside the top five. Canadian Living, which previously led the pack in single-copy sales and was No. 3 the same corresponding period last year in circulation, is absent from the rankings as it did not file its publisher's statement in time.
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Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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Lorene Shyba says: | |
Full of terrific information, Thanks!... |
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