Canadian Publishing Industry News
26 September 2022, TORONTO
Maclean's launches DegreeHub with Vox Pop Labs
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Maclean’s is launching DegreeHub with Vox Pop Labs. The hub is a complementary resource for students searching for undergraduate programs and builds on Maclean’s long history of publishing the annual university rankings.
Using artificial intelligence, DegreeHub, created a personalized experience. It works
by developing an understanding of what motivates students. Those who are interested go through a 10-to-15-minute survey to build a profile and answer a series of questions about their personality, interests, and aptitudes.
“DegreeHub is a natural next step for the Maclean’s education offering, and we couldn’t have asked for a better opportunity than to partner with Vox Pop Labs on this launch,” said Duncan Clark, senior vice president, product innovation, SJC Media.
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