Canadian Publishing Industry News
7 February 2024,    
Guide to The Power of Press Releases
 
A Use Case Guide on Leveraging the Power of Press Releases
A Use Case Guide on Leveraging the Power of Press Releases
Cision has released a guide to Press releases.Press releases help you control the narrative about your brand. They’re authoritative.They help your advocates, influencers and stakeholders separate the facts from the noise. And they’re the go-to tool for launching new products, sharing big news and celebrating successes. All of us—including journalists, influencers and editors—are deluged with news, instant messages, alerts, email, social posts and there’s no end in sight.
 
At any time, a breaking story or trending topic can draw all the clicks and eyes away
enables communication professionals to operate in the modern media
enables communication professionals to operate in the modern media
from your news.Press releases are still the tool of choice to generate media coverage for your brand. But even the most compelling stories and industry- shaking announcements can fall through the cracks. The way you package and where you showcase your story can be just as important to getting the engagement you want as its content and messaging.
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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Lorene Shyba says:
Full of terrific information, Thanks!...
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