Corel has announced that it is undergoing a full rebrand, including a new name, Alludo. With more than 2.5 million paying customer relationships in more than 130 countries, the rebrand leverages a history of more than 35 years, according to a statement from the company. The company’s products include Parallels, CorelDRAW, MindManager and WinZip. These brand names will remain the same.
“This is a watershed moment for us,” Christa Quarles, CEO, Alludo, said . “We’re reimagining the way the world works by not just writing a new chapter, but a whole new playbook. This new playbook reimagines what work feels like—for our customers and ourselves. We believe in working better and living better, and we want our solutions to deliver just that, boldly and intentionally. That’s why we’ve decided it’s time for a new brand.”