Canadian Magazine Industry News
3 December 2013,     TORONTO
Coast to Coast aligns with Comag, outsourcing tasks
Come Jan. 1, Coast to Coast Newsstand Services Partnership (CTC) will outsource a significant block of functions to Genera Solutions and Comag Marketing Group (CMG).

North Carolina's Genera Solutions, co-owned by The Jim Pattison Group and Hudson Media, will take on back-office functions including billing and collection, print order and galley preparation. New Jersey-based CMG, also under the co-ownership of the Pattison Group and Hudson Media, will take over Coast to Coast's North American field distribution.

Glenn Morgan, CTC's president and chief executive officer, said the distributor will continue to provide marketing services and its role remains the same regarding client relationships. "Our account services team is completely intact and remains committed to delivering the service levels to our clients that they have come to expect," he said.

A CTC release says the company is pursuing measures to "cost effectively streamline operations."

CTC's account services, marketing, distribution assignments, IT, and accounting departments will continue business as usual.

Out of 34 employees, the changes impact 12 full-time positions. Of those 12, three Canadian regional sales managers have been offered positions with CMG, in Canada. CTC had also been utilizing three U.S.-based consultants for its stateside field requirements; their contributions will no longer be required in the new year.

The Jim Pattison Group, a B.C.-based conglomerate which also owns North American magazine and book wholesale giant the News Group, owns an interest in CTC, leading to internal examinations of possible synergy between CTC, CMG and Genera.

Morgan will continue to helm the company from its Toronto headquarters. Asked if CTC is now a division of CMG, Morgan responded, "No, most certainly not," adding that Genera and CMG are strictly service providers and CTC and CMG remain competitive national distributors. "Our actions were designed to strengthen CTC and provide the best possible platform for moving forward," said Morgan.
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