Canadian Magazine Industry News
26 July 2013, TORONTO
Briefs & Bookmarks: Royal baby, Marketing, Clin d'oeil
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Both Hello! Canada and Maclean's dropped special royal baby double issues, and a 100-page Maclean's SIP dedicated in full to His Royal Highness Prince George of Cambridge hit newsstands today.
The Toronto Standard's Max Mosher looks at the somehow still relevant idea of 'the September Issue,' calling it the Super Bowl for the runway set. "The dirty secret is ads are part of the fun."
Marketing magazine wades through the waters of content marketing. There's a look at efforts from Buzzfeed here and LinkedIn there, and more in the latest print issue.
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Lynne Cunningham, mag industry vet and associate j-prof at Ryerson University, writes about the backlash against Rolling Stone's Dzhokhar Tsarnaev cover: "Perhaps what was most disconcerting about the whole flare-up was the pro-censorship undertones."
The Toronto Star's Linda Lewis obit is rather good. Give it a read, and feel free to share any other remembrances below.
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Jaded says: | |
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another.... |
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Lorene Shyba says: | |
Full of terrific information, Thanks!... |
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