Canadian Publishing Industry News
2 January 2019, TORONTO
B2B Readership Study
A market research study of Canadian B2B publications conducted by RKI for Magazines Canada found that, regardless of medium, business media content is highly valued and trusted by their audiences. The business media readership is highly engaged, has decision-making power and purchasing influence, and has great confidence in the content of B2B media. The study shows that business media magazines are read by senior people in the industries which they cover, the majority of whom are buyers/purchase influencers.
Their audiences trust what they read, and overwhelmingly rely on B2B media to find new trends as well as new products and services. High levels of audience trust and the ability to reach decision makers is also beneficial for advertisers, and the research makes a strong business case for advertising in Canadian B2B magazines.The Business Media and B2B Buyers study was commissioned by Magazines Canada and conducted by RKI (Research + Knowledge = Insight). The research was made possible with the support of Ontario Creates.
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