Canadian Magazine Industry News
13 February 2012,     DELTA, BC
WestCoast Families gets facelift to create 'fresh, modern' look
WestCoast Families, a free independent regional parenting magazine based in Delta B.C., has received a facelift after being in print for close to 20 years.

The mag has a new logo, a "fresh" new cover, and updated style throughout, said publisher Andrea Vance. "We're also focusing on new, hyper-local content and repositioning ourselves as the lifestyle guide for families in the Greater Vancouver Area."

Jan/Feb 2012 issue of redesigned WestCoast Families
Jan/Feb 2012 issue of redesigned WestCoast Families


WestCoast partnered with an independent graphics designer, Krysta Furioso, who is also responsible for the magazine's layouts each issue. "The goal of the redesign was to create a fresh, modern look for our existing readers," noted Vance. "We wanted to be more urban and modern, in keeping with the families in the Greater Vancouver Area, and more relevant to the way lifestyles here have evolved. Our content refresh is to ensure we are providing information that families can only get from [our magazine]."

The magazine celebrated a relaunch at Science World in Vancouver recently, inviting readers into the facility [at a discounted rate] where there were activities for kids as well as prize giveaways, said Vance.

A new website for the magazine is expected this week. WestCoast is also redesigning its annual publication The Baby Guide and its website for April.
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