Canadian Magazine Industry News
16 May 2011,     TORONTO gets facelift, adds staff
Something is different at 
The website got its first overhaul in five years, and owner St. Joseph Media has brought two new editors on board to give the site more attention, noted Chris Skinner, executive producer. 
"This is an important milestone for because we've not only redesigned the site for the first time in five years, but we're growing the team," wrote Skinner in an email to Masthead. 

Ali Martell (formerly of will serve as senior associate editor and Alicia McAuley (formerly of Best Health online) has stepped in as associate editor to assist executive editor Megan McChesney, noted Skinner. 
"The first priority was a complete content reorganization under ages and stages. This helps both users and advertisers by creating audience segments around relevant content," noted Skinner. "Since food is a big driver for parents, the most visible upgrade has been to our food section where users can quickly filter results by meal type, main ingredient and prep time.
"This first phase gets our house in order, allowing the team to focus on the next strategies including mom community, newsletters and a deeper integration of social media."
— Jeff Hayward
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