Canadian Magazine Industry News
5 March 2010,     TORONTO
Best of the Web, Feb 27- March 5
Anderson: iPad Will Solve Magazines' Business Problem [Media Week]:
In this article from Media Week, Wired editor in chief Chris Anderson says the iPad will do what online magazines have not been able to, and will be mainstream within 10 years.

Apple sets iPad launch date, global plans [The Globe and Mail]:
Mark your calendars for late April, that is when the iPad will hit Canadian shelves, says this article from The Globe and Mail.

Magazines, The Power of Print [You Tube]:
The video that has had the publishing industry abuzz this week. The leaders of five major magazine companies in the U.S. have jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium.

Magazines Have an Advertising Perception Problem, Not a Consumer Problem [Folio]:
Jason Fell at Folio discusses the “Magazines, The Power of Print” campaign and talks to the big names behind it. They say the campaign is not an attempt to cling to a shrinking medium, but an avenue to promote print while simultaneously expanding other platforms.



 


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