•  10 Things Twitter taught me about media — and myself [Ad Age]
Simon Dumenco at Advertising Age sums up the ‘Year of Twitter’ and discusses the real value of the 140-word site is to the day to day.

• The Atlantic will sell short stories on Kindle [New York Times]
Motoko Rich at The New York Times reports that two exclusive short stories edited by staff at The Atlantic became available on Kindle’s in the U.S. this week.

• The shifting landscape of magazines
A research project by a University College of London student which is requesting comments on the future of magazines.

• Nielsen Business Media agrees to sell Hollywood Reporter, Billboard, other titles [Folio]
Jason Fell at Folio reports on the selling of eight media brands at Nielsen and the closing of iconic magazines Editor & Publisher and Kirkus Reviews

• Location matters: how ad environments affect performance [Ad Age]
Advertising Age’s Dean Donaldson discusses how the importance of the size, shape and look of your ad pales in comparison to the environment its being placed in.

• Abbey Klaassen named executive editor of Advertising Age [Ad Age]
Advertising Age reports the departure of Jonah Bloom who is leaving the magazine to become CEO and editor-in-chief of B2B blog network Breaking Media and the promotion of Abbey Klaassen to executive editor of the magazine.