Canadian Magazine Industry News
30 October 2009,     TORONTO
Best of Mag News Around the Web Oct. 18-30
This edition brings an article from Advertising Age on fatter magazines for the holidays, New York Magazine seeing a 287 per cent ROI boost from adding video, how anyone can create a successful social application, the latest on the National Post, how to get ahead in your career without selling your soul and a Folio show panel’s discussion on magazines.

Advertising Age says that although advertisers still aren’t digging deep they are spending more for the holidays than they have been in the first three quarters of 2009. Folio reports that New York Magazine has increased traffic and revenue since partnering with Web 2.0 video curation platform in April. Advertising Age’s Josh Bernoff discusses how excellence in social media can come from anywhere. Media in Canada says that Canwest has reached a deal to transfer the National Post to a new entity, subject to court and creditor approval. Advertising Age gives tips on how to advance your career while keeping your morals intact. Folio reports on their show “Big Ideas and New Opportunities for 2010 and Beyond.”

Happy Holidays: Magazines See Fatter December Issues [Advertising Age]
New York Magazine Sees 287 Percent ROI Boost from Video Platform [Folio]
Why Anyone Can Create a Successful Social Application [Advertising Age]
Canwest shuffles Post [Media in Canada]
How to Advance Your Career Without Selling Your Soul [Advertising Age]
Show Panel: Magazines No Longer 'Center of the Universe' [Folio]

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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Full of terrific information, Thanks!...
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