Canadian Magazine Industry News
11 March 2009,     TORONTO
Photo gallery: This Mag redesign launch
A lively crowd of writers, editors, board members, friends and readers packed the back room at the Supermarket club in Toronto’s Kensington Market last night to celebrate the redesign of left-leaning political and culture title This Magazine. The new look, by art director David Donald, features full-colour throughout the book, a first for the magazine. Publisher Lisa Whittington-Hill said she was still getting used to the absence of black-and-white pages.

A folding commuter bicycle was raffled off, among other prizes, and the event also featured the “This Mag Cupcake Smack-down,” a cake-decorating contest judged by writer and magazine prof David Hayes.

This Mag art director David Donald, publisher Lisa Whittington-Hill and editor Graham Scott give the new design the thumbs-up.

The cupcake contest table.

This Mag contributor (and former Masthead “extern”) Rosemary Counter with Jordan Heath-Rawlings, designer/editor at 24 Hours.

Wallie Seto, publisher of Career Insider magazine; Christine Davidson, marketing manager at Emond Montgomery Publications (and former Masthead circ manager), and This Mag’s designer David Donald.

Freelance writers Tim Falconer and David Hayes. (Photo by Melita Kuburas.)

Eva Salinas and Ivor Tossell, both column editors at This Magazine. (Photo by Melita Kuburas.)

Evan Munday, publicist at Coach House Books, Grace O'Connell of Type Books and Shawn Micallef, senior editor at Spacing magazine. (Photo by Melita Kuburas.)

Abacus Circulation chief Jon Spencer attempts a cupcake design.
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Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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Full of terrific information, Thanks!...
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