Trade magazine launches may have slowed in recent years, but companies already in the business mag business are looking for (and finding) new and profitable ways to meet the business information needs of their customers. So with conferences, trade shows, websites, digital editions and directories becoming increasingly important as revenue-generators for b-to-b companies, one of the sector’s biggest players has created a new position dedicated to developing these areas.
In his upcoming role, Todd Phillips will manage new business development for CLB Media Inc. Last year, the former Canadian Occupational Safety editor-in-chief was involved in the launches of Green Business and Energy Management.
CLB Media Inc., which publishes over 25 business-to-business magazines, has promoted former Canadian Occupational Safety editor-in-chief/associate publisher Todd Phillips to the newly created position of manager of new business development for all of CLB’s media properties. Phillips, a journalism veteran with over 15 years experience, is a former editor of several CLB industrial titles including PEM Plant Engineering and Maintenance and Advanced Manufacturing.
“CLB Media is rapidly transforming, and Phillips will play a key role in helping us broaden our offerings for readers and our customers,” said Niel Hiscox, CLB’s vice-president media in an e-mail release. “This move is part of our ongoing strategy to develop more innovative approaches to serving our markets. We’ll be introducing more digital offerings and will be adding to our successful stable of events.”
Replacing Phillips at Canadian Occupational Safety is Mari-Len de Guzman, who jumps over from CIO Government Review, published by IT World Canada Inc. Prior to that, she was associate editor at Computer World Canada.