TC Media's Fresh Juice is ceasing its print edition. The mag was a co-venture with Loblaws, the bulk of its run mailed to the grocer's "most loyal and highest-spending" customers.

The custom food and lifestyle publication will continue online. "As the brand evolved, it became apparent that this niche market of engaged consumers gravitates towards digital content," reads an emailed response from a Loblaw Companies spokesperson.  

A request for information regarding any job losses was not answered in time for this posting. (Update: "We have no comments we wish to share on Fresh Juice staff at this point," said a TC Media rep.)

Fresh Juice was announced in November 2011 and officially launched April 2012. Its circulation of over 400,000 was split between 325,000 mailed to select Loblaw's customers, 65,600 subscribers via TC Media, and 60,000 on newsstands. The Feb/March print edition, available now, is the last.

According to the 2014 media kit, monthly unique visitors to the Fresh Juice website sits around 74,000 (52,000 of which are female). Its e-newsletter has 61,000 subscribers and its social media presence includes profiles on Facebook, Twitter and Pinterest.