Canadian Publishing Industry News
26 October 2021,     TORONTO
Did Google and FB rig the ad market?
 
 
The bad news keeps piling up on Facebook. In this column, veteran advertising and advertising expert and speaker Bob Hoffman looks at how Facebook may have fudged numbers about the size of its audience. In one instance, Facebook claimed it had more users in the U.S. in the 20s than actually exist, says Hoffman, citing documents made available to the Wall Street Journal for its FB expose.

In other news, revelations are emerging that Google and Facebook may have had a secret agreement in which FB was guaranteed a certain number of ad auction wins. Read it here.

Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Lorene Shyba says:
Full of terrific information, Thanks!...
Most Read Stories
Blogs
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Guest Blogger COPA Judges Blog
Guest Blogger
Most recent posts:
Masthead Web Edition Archives
More Archives