He points to the increased efficiency to automate repetitive tasks, such as fact checking and proofreading, personalization of content for individual readers, data analysis that can inform content creation, automated content generation that can help keep up with a fast-paced news cycle, predictive analytics that can forecast future trends, cost savings, and better user experiences.

On the negative side, he lists potential editorial job losses and less diversity of voices in the industry, lower content quality, the homogenization of content, issues of plagiarism, and lack of mentoring for new writers.

            Here’s a few more perspectives on the topic:

https://krehbielgroup.com/2023/01/15/the-chumpification-of-publishers-enters-its-final-stage/

https://www.thedrum.com/news/2023/01/09/chatgpt-was-just-the-beginning-ai-tools-will-soon-revolutionize-agency-work

https://www.bosacks.com/bosacks-speaks-out/bosacks-speaks-out-what-is-the-future-of-the-magazine-business