Canadian Publishing Industry News
25 August 2025,    
Canadians more trusting of print media: 2025 Pollara study
 
 
Reader trust in Canadian print-media outlets has risen this year compared to 2024, according to the latest 2025 Pollara Trust in Media Study. Major newspaper and magazine outlets earned high trust scores. The Globe and Mail topped the 2025 list with a 56% trustworthy rating, while The Canadian Press saw the biggest jump, rising 10 points from 2024 to 54%. The National Post had a 49% trustworthy rating, the Toronto Star rose 9 points to 47%, and Maclean’s earned a 43% rating. Respondents’ “untrustworthy” ratings never exceeded 20%, with the Canadian Press, Globe and Mail and Maclean’s coming in at 16%, and the Toronto Star and National Post at 19%.

 Dynata and Leger online panels surveyed about 3,400 Canadians over 18 years of age from May 16 to May 20, 2025. The research also revealed the same upward trustworthy trend with most of Canada’s television and radio stations. However, last year’s Pollara report revealed that 57% of Gen Z and 42% of respondents still prefer to get most of their news from social-media sources.

 

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Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
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