News Media Canada (NMC), a national association representing Canada’s news media industry, recently released findings from its 2025 Newspapers 24/7 Study. The 12th study since 2012 measured newspaper readership across different platforms and by the time of day. The research confirms the ongoing popularity of newspapers in both print and online formats, with 4 out of 5 people in Canada (86%) reading newspapers each week and trusting their content. The study was conducted across all provinces in English and French via of 2,418 online interviews.
“Digital access has driven readership and provided new ways to access news,” the survey concluded. “Newspaper readership is multi-platform with over a quarter (26%) of Canadians choosing to read in ALL traditional and online formats. Younger generations are powering a shift in consumption habits through alternate ways of accessing news content like e-editions and news podcasts. Surprisingly, given their digital-native status, more than two-thirds (68%) of Gen Z adults read traditional-format newspapers.” (https://nmc-mic.ca/ad-resources-newspapers-247/
