Canadian Magazine Industry News
26 August 2011, OAKVILLE
Chill magazine celebrates its growth at 50th issue
A magazine that focuses on the "fun after 5 o'clock and weekends" lifestyle is calling itself a business success story as it approaches its 50th issue.
Chill magazine, a free publication published seven times a year and distributed as newspaper inserts and at retail outlets including The Beer Store, claims a total circulation of 10.2 million copies to date (204,000 printed copies per issue) that have been seen by 42.8 million readers – "not bad for a small mag that started as a standard 32-page book and quickly grew to a standard 112 pages", noted Chill Media.
Chill Sept. 2011 edition
"Chill magazine has quickly become a staple in Canadian homes, particularly among men," said Chill's Scotty Stevenson. "By offering Canadian content by Canadian writers to Canadian readers, we have established a strong publication and a loyal readership."
Chill noted the latest Print Measurement Bureau (PMB) study "clearly shows Chill is the purest reach of men in the country."
The upcoming 50th issue will be released in September at 124 pages, and the 50th edition will also be marked by an expanded social media reach highlighted by a free Chill iPad app and 50th issue microsite and a redesign of the magazine (although it's unclear at this point exactly which design elements have changed).
The magazine is also "pulling out all the stops" for its 50th edition content, including stories on the top 50 Canadian sports moments of all time (with companion videos at ichill.ca) along with Chill's top 50 bucket list trips, a peek at how the world will look in 50 years and an interview with NHL's 2010-11 Hart Trophy winner Corey Perry. Readers will also be asked to vote for their fave Chill cover of all time.
Chill is published by Chill Media Inc. based in Oakville. Its website can be viewed by clicking here.
Chill magazine, a free publication published seven times a year and distributed as newspaper inserts and at retail outlets including The Beer Store, claims a total circulation of 10.2 million copies to date (204,000 printed copies per issue) that have been seen by 42.8 million readers – "not bad for a small mag that started as a standard 32-page book and quickly grew to a standard 112 pages", noted Chill Media.
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"Chill magazine has quickly become a staple in Canadian homes, particularly among men," said Chill's Scotty Stevenson. "By offering Canadian content by Canadian writers to Canadian readers, we have established a strong publication and a loyal readership."
Chill noted the latest Print Measurement Bureau (PMB) study "clearly shows Chill is the purest reach of men in the country."
The upcoming 50th issue will be released in September at 124 pages, and the 50th edition will also be marked by an expanded social media reach highlighted by a free Chill iPad app and 50th issue microsite and a redesign of the magazine (although it's unclear at this point exactly which design elements have changed).
The magazine is also "pulling out all the stops" for its 50th edition content, including stories on the top 50 Canadian sports moments of all time (with companion videos at ichill.ca) along with Chill's top 50 bucket list trips, a peek at how the world will look in 50 years and an interview with NHL's 2010-11 Hart Trophy winner Corey Perry. Readers will also be asked to vote for their fave Chill cover of all time.
Chill is published by Chill Media Inc. based in Oakville. Its website can be viewed by clicking here.
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The magazine is good but would be better if they stuck to what a magazine should be...Departments, Columns and Features. Chill just tries to cover too many subjects in each issue and they would do themselves a favour by deciding what they want to be when they grow and stick to a plan.
The publication has "no flow" whatsoever....proves that it is merely a collection of thoughts scrambled together like a patchwork quilt. My apologies to all the quilts out there!
And just a clarification on someone's previous point: Chill is not published by the brewing companies or the Beer Store. It is a private enterprise that relies on free circ from the Beer Store via a distribution contract.
And to #13: also excellent points. You almost rank as a "Chillosopher" :)
Please, as valid as each of these comments may be, let's be honest with each other - if you need beer, you're going to The Beer Store, regardless of whether Chill Mag is there or not. Do patrons of The Beer Store really care?
Congrats to Chill!