Reader’s Digest-published Best Health magazine has redesigned its site, BestHealthmag.ca in conjunction with the launch of the full Vichy Best Health Challenge program.



Reader’s Digest senior web editor Kat Tancock says the magazine has had the same site since it launched more than two years ago and a new look has been on the team’s mind for quite awhile. “This summer was the time, we completely overhauled the colour scheme and homepage,” she says. “It is denser but there is still a lot of white space. There are a lot more entry points for people.”

One of the challenges of the old site is it didn’t always allow for flexibility with advertisers, says Tancock. With the new site design there are the same standard ad units in addition to room to create custom programs for advertisers such as the Vichy Best Health Challenge.

The new site also places more emphasis on the site's blog as well as the constantly updated content. "The site is updated several times a day," says Tancock. "We thought this would be a good time to showcase that."

BestHealthmag.ca has over half a million unique visitors a month, says Tancock thanks in part to its partnership with Sympatico.ca which it provides content for. It also has over 72,000 Twitter followers, a community which Tancock says the brand engages often. “Reader’s Digest has always been a community-focused company,” she says. “Natural extension to get into social media and let reader’s contribute how they see the brand.”